A new organization has recently formed called the Mexico Real Estate Coalition, which consists of a diverse collection of developers and real estate related businesses who have come together to launch a groundbreaking effort aimed at educating Americans on the value of living in Mexico. It encompasses a nationwide array of companies are joining forces to promote living and real estate investment in Mexico.
Individuals from some of the most respected companies including Grupo Questro, Capella Pedregal, Punta de Mita, Querencia, RCI International, BBVA/Compass Group and Stewart Title Latin America have compiled a stellar group of talent to combat the negative media, security concerns and perception challenges that have faced Mexico the past year. http://www.livemexico.org.
The Mexico Real Estate Coalition (MREC) has a very clear and simple goal: to promote the many benefits Mexico offers to those seeking a place to retire or own a second home. The second home/retirement home sector is a multi-billion dollar industry in Mexico, spread over several major markets and many smaller ones. Until now, there has never been a national association to advocate this specific segment. As a national industry-wide Coalition, the MREC has the combined power to ensure that Mexico continues to attract people from United States and Canada and educate them on the main benefits of living in the country.
The group will launch efforts January 2011 with the unveiling of LiveMexico.org. Visitors to the site will be able to read hundreds of testimonials from Americans about the benefits of living in Mexico, gain information on Mexico real estate and also review key facts and figures affecting the country.
As part of the initial efforts, MREC has also recently launched an aggressive advertising and public relations campaign to educate and help shift the current perception facing the country in the mainstream media. MREC is not a short-term effort to respond to current negative press, rather an initiative that is designed to promote Mexico as a retirement option over the long term and to ensure it competes with key US markets for the baby-boomers over the next 10-15 years. Coalition members come from all parts of Mexico, including Los Cabos, Cancun, Playa del Carmen, Rosarito, Ensenada, Mazatlan, Puerto Vallarta, Mexico City and many other destinations. The group is not just limited to developers as some of the top banks, title companies and law firms have also joined. Non real estate developers include Stewart Title Latin America, BBVA/Compass Group, Sotheby’s, Mexico, CREEL Law Firm and many others.
More information about this commendable endeavor will be forthcoming.