For Multi-List Vallarta members:
There seems to be a considerable amount of confusion right now over what may be happening regards to MLS service for the Vallarta/Riviera Nayarit region.
Let me be clear that the changes that are taking place will not effect your MLS service. If anything, its going to get better, at least from our side. Our decision to no longer offer MLS service exclusively for the association of AMPI has many aspects to it, but it comes down to that we believe we can offer better service for our clients working one-on-one rather than through the association. AMPI is an integral and important part of the local real estate industry, however, we’d prefer to work on a platform more like we do with our other products, like Vallarta Lifestyles, dealing directly with you rather than through AMPI. The fact that AMPI is actively looking for other options for MLS service only made us think this through more seriously and now rather than later.
This is what you’ll be getting.
With AMPI, if they go with First American’s option, you’ll get a great product for managing your listings. But it is NOT a marketing tool for getting your listings in front of the public. It can only do that, through the interface that each real estate office will be using to show MLS listings on their sites. First American’s system, like many MLS systems in the USA, work behind the scenes, leaving the public contact to be more up to the realtor. They may be considering a public option (but then you get into the difficulty of obtaining good Google positioning and other challenges). Unfortunately that’s a model that is quickly changing these days. Over and over again, through all sorts of industries, the consumer is becoming the one in control. And if you fight it, you get left behind, like newspapers, music producers, and encyclopedia publishers.
Think of Multi-List Vallarta now as a marketing tool. Because of our strong positioning on Google, your listings will show very well on our websites. We will drive traffic to your websites and your email address. You will be able to have your office information listed on the most popular Vallarta real estate websites. You will be able to advertise your listings inside the Vallarta Real Estate Guide. And you’ll be able to receive a print catalog each month, if you like, as well. So we are a MARKETING TOOL to get your listings in front of the public. First American is a system to get your listings in front of other Realtors (we do that too, just not as thorough as they do).
Another important point…
AMPI seems to think that a big advantage is that their system will be connected in with thousands of real estate agents in the USA. There system can certainly do this, but I have serious reservations on how well this would work. How many people go to their Realtor in their hometown to look for real estate in Mexico, or Puerto Vallarta? Perhaps before the Internet existed, when it was hard to get information, but now they can look for real estate in Vallarta just as easily as any Realtor can. People more and more begin their searching back home, in front of their computer. When they get to Vallarta they continue looking through print publications and then through Realtors or developers. But I can’t see anybody asking their Realtor in their hometown (Boise Idaho, let’s say) for information about Puerto Vallarta! That just isn’t going to happen.