Brazil, Russia, India & China (BRIC) our new next markets?


Tom Kelly had this to say in one of his most recent columns:

…While the “in flow” of Russians, Germans and United Kingdom residents has been common in the past five years along the Atlantic Coast, the “out flow” of Americans heading north to Canada and south to the Central America sun also is increasing.

While the total foreign business — approximately 3 percent — is tiny compared with the number of total deals done in the United States, the category is expected to rise faster than any other housing group.

“I have Realtors who have businesses in Florida and in Panama and others with businesses in Texas and Costa Rica,” said Lawrence Yun, NAR’s chief economist. “They travel back and forth. This can be new business for Realtors or they can also simply focus on the referral business.”

North American referrals are a hot commodity, especially in the Caribbean and the rest of Central America. U.S. brokers and agents have been asked to send potential clients to offshore developers and marketing companies and earn a handsome commission for doing so.

For example, MexicoAlive ( a Puerto Vallarta-based real estate marketing and development company that offers developer direct sales of popular Mexican destination properties in Mazatlan, Puerto Vallarta, Cancun and other regions, is hosting a North American brokers weekend in January to educate professionals on its commission referral structure.

“We know U.S. Realtors have friends and business associates who are interested in purchasing property in Mexico,” said Benjamin Beja, MexicoAlive’s president and founder. “We are happy to pay those Realtors a referral to work with us. We would welcome the chance to have them learn more about our culture, property and traditions.” 

The MexicoAlive weekend for brokers and agents offers an explanation of housing type, price and location along with useful educational material that includes financing, taxes, culture, health care and title insurance.

Baby boomers, born between 1946 and 1964, number approximately 77.8 million people in the United States alone. Many of them are rediscovering regions of previous travels and charting a way to buy in order to vacation now and retire there later. Every year, they are being joined by more and more Canadians, Europeans and Asians — many of whom place a premium on their return on enjoyment.

Sales to Americans abroad have slowed — mirroring a pattern in the States — yet many of the “fly-in” destinations are experiencing steady sales, thanks mostly to the international boomer profile.

“Remember that World War II ended at the same time in Europe as it did in the United States,” Yun said. “Many of the Europeans had bought in Spain but the Spanish market is undergoing a transition now. Some of them see the lower cost of U.S. real estate and consider it a good investment.”

But wouldn’t it work the other way? Spain is getting to be a bargain, why wouldn’t people be looking at picking up a second home at a great price, rather than over here or in the USA?

Canadian property referrals have provided an attractive niche, especially with the 2010 Olympic Games in Vancouver, B.C., just around the corner. Retirees and aging baby boomers “from the States” are drawn to Canada for its wonderful skiing, health care, bargain medicine, terrific sailing and clean air. Europeans have long coveted summer homes in East Coast waterfront regions of Nova Scotia and New Brunswick.

The group with the most “in flow” potential is members of the rising middle class in Brazil, Russia, India and China (the “BRIC” countries) who are expected to buy vacation homes in California, Arizona, Florida and Nevada.

With the way the Russian stock market has been going lately, I doubt if we’ll be seeing too many Russians…

“I expect to see 80 million people rising to the middle class every year in the BRIC countries,” Yun said. “Approximately 1 percent of them will move to the bracket of super rich and the biggest status symbol they can have is a home in an international city on the West Coast or Las Vegas or Florida. Many of these are cash buyers who don’t have to worry about the mortgage markets. This is going to bring new business to Realtors.”



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