New Vallarta/Nayarit MLS Search launched!

October 29, 2009

We’ve been working on an upgrade to our MLS Search, featured at MLSVallarta.com, for the past few months and its now ready to go live. MLS

We’ve built it around Google Maps, which is definitely the best and most accurate mapping system for the region. You’ll find properties from Multi-List Vallarta (the re-sale MLS) and Multi-Dev Vallarta (the pre-sale or new properties MLS) included. We also have a view to see just developments; where they are located and what amenities and features the property has. You can click on the full information view to see more photos of the development and see its current inventory.

We’ve also cleaned up our Puerto Vallarta and Riviera Nayarit Maps and Regions page, with descriptions, photos and maps, outlining the borders of each region, on the website as well. And our Articles section features more articles about real estate than you’ll find anywhere else.

Building on this new platform allows us to improve it in many ways going forward. And this is now the most comprehensive and most sophisticated MLS Search available in Mexico, for any destination.

The next update will have an Advanced Search feature, allowing to refine your searches even more. For realtors that are members of  Multi-List Vallarta, we are also updating some features in the Member’s Only section. We’ve increased the map size, so its much easier for you to pinpoint where your new listing is located. And we will be adding this week another feature that calculates Average Listing Price and average Cost per Meter. We certainly welcome comments and suggestions.


Mexico Luxury Real Estate Symposium

September 16, 2009

Every year the following symposium takes place in Mexico City. I’ve attended and found it very rewarding, educational and a great way to network. This year should be especially interesting with all that is going on in the real estate industry. I highly recommend it.

Luxury Markets Symposium – Mexico, October 6th and 7th, Mexico City

Luxury Markets Symposium is the forum to learn about the current state of the luxury leisure real estate industry. The results, the changes we face and the newest trends which will drive our future. Luxury Markets Symposium is a unique forum in Latin America in which you can hear from international speakers, learn from their experience and discuss the options for growth and development for the industry.

Some of the opportunities to be discussed this year are:
• Mixed-use projects
• The Mega development experience
• Active Living (new and attractive wellness and lifestyle options for retirees).
• Marketing 360°. Communication and product positioning.
• Potential growth in the luxury segment of the leisure-oriented real-estate industry.

Widen your networking opportunities and generate growth for your business.

Luxury Markets Symposium will take place at: Club de Banqueros in Mexico City www.luxurymarketsymposium.com

Call them to register: +52 (55) 5005 6345 México City,
or email at registro@luxurymarketsymposium.com


Working out of this real estate downturn

September 11, 2009

The traditional way would be to get together realtors and developers, hopefully the tourism board participating, and create a marketing plan involving public relations and advertising, perhaps attend a few conventions and have a booth and tell people how wonderful it all is done here. But I don’t think the traditional way works as well anymore.

With the advent of the Internet and social networking, the consumer has been put in the forefront and in the driver’s seat. You can’t pull the wool over their eyes or fake your way through it – they will find out and they will tell their friends – virally. I can just see it, rolling out with a $200,000 USD campaign and then a development goes down, like the Trump Tower project did up near the border, and its all across all forms of media. $200,000 down the drain.

I think we need another approach, because we aren’t out of this yet. Everyone has been effected by this slowdown, some more than others. And the one’s that have been hurt the most, will have problems recovering and will mean a difficult road for those who have invested with them, unfortunately we will be hearing more about them in the news and on the blogs, than the one’s that are doing just fine and are taking care of the buyers and investors.

There’s a new mantra out there going round and being used by the media consultants and it goes something like this: “The complaint department is the new press release” or “The complaint department is the new marketing strategy”. Both are saying that if you just take care of your customers really well, the word will get out there, through websites, blogs, Facebook, Twitter and other social networking means.

So here’s my proposal. Read the rest of this entry »


Changes to Real Estate Guide MLV property listings

September 4, 2009

To MLV Premium Members,

For many years we listed all MLV listings in the Vallarta Real Estate Guide. It was part of the Premium package where you get these listings (unlimited) and your office listed on our online directory at mlsvallarta.com. This worked fine when there were only 350 MLS listings and the Guide had more than 50 pages. Well, things changed. The MLS inventory shot up to over 1,100 listings last year and the Real Estate Guide fell to less than 40 pages. To include all the listings it would have taken up 12 pages!

So we decided to look at this a little closer. We noticed that 60% of the offices have less than 10 listings but that one office had over 100 listings. The system wasn’t fair. The larger office was paying something like  2.5 pesos for each property included. Using that figure, we were making less than 20 USD per page in the Real Estate Guide, when an advertising page costs $600 USD. It was clearly not sustainable . And, going to a layout like we now have, where photos aren’t included, isn’t fair either, nor does it look good. So we decided to make it more fair.

For the November issue we are going to allow offices to include 12 properties in the Real Estate Guide with the Premium plan. And, we are going to increase the size of the MLV ad by nearly double; increasing the photo size and the text size so it is easier to read. This way 2/3s of the offices will be able to include ALL their listings. You will be able to check off, in the Member’s Only section of MLSVallarta.com, which properties you want to list. Check off 12, and next issue they will appear. If you want to list more, there will be a small extra charge per property.

For Premium MLV members, we will also be listing your online office contact information in a much better way, including your logo, contact info, description of services offered and space for you to describe your business services. You will control this information, inside the Member’s Only portal. We are also adding icons for affiliations you may have, or awards you have won. You will be able to control this as well (just be honest about it, we’ll check!). This will be ready in November as well.


More about Vallarta MLS Service…

September 2, 2009

I’ve been asked to elaborate a little more about what I mean by “back-end” and “front-end” MLS services.

Back end involves all those services that a realtor or real estate office needs to do to maintain and keep track of their listings and clients. They add/update listing information, prepare Comparative Market Analyses, and even can have built-in contact management systems. This is especially helpful when you have a large office with a lot of listings and clients. However, we calculated  what the average real estate office has for listings in the current MLS. The results were surprising; 80% of the offices had less than 20 MLS listings. 17% had between 20-50 listings and 3% had more than 50 MLS listings. Makes you wonder how complicated or sophisticated a system you need when 80% of your offices only have less than 20 listings.

Front end involves what is done with that information to help the Realtor or real estate office market their properties for their clients. This involves having MLS Search featured on websites on the Internet for the public. It involves tying the MLS properties in with print publications (such as what we currently do with the MLS Catalog and the Vallarta Real Estate Guide). Its using the MLS inventory as a marketing tool to attract buyers and sellers.

Back-end systems are about inventory and client maintenance and administration, Front-end systems are about marketing. In my opinion, Front-end systems are more important. Back-end becomes critical when you have larges offices and hundreds of listings, but if, as mentioned above, 80% of the offices in the Vallarta region have less than 20 listings, is it not overkill?

When we’ve looked at improving our back-end systems, we found it to be just too expensive with not enough members to make our investment pay for itself. The systems AMPI is currently looking at offer great back-end systems and as they are major US corporations serving major real estate boards, they can leverage their investments in this area to make it feasible for even small boards such as Vallarta. However, what they lack is the front end. As small as our company is, we can help market properties much better than they can. And with our Google positioning for key phrases, it is basically impossible for them to match what we can offer.

What I’m suggesting then, if Back-end is critical to AMPI, that they get a 3rd party vendor to supply that service for them. They then can use us to help market their properties, just like they currently do in our publications such as Vallarta Lifestyles and the Vallarta Real Estate Guide.


What’s the future of MLS services in Vallarta?

September 2, 2009

As mentioned in my earlier post, the local real estate boards are looking into an alternative 3rd party vendor to supply their MLS service, something we have been doing for the past 20 years. I’ve been reflecting on this for the past few weeks, for we have also been reflecting on the service we provide them; is it the best way to help people who want to buy real estate get in touch with people who want to sell, or with people who have real estate to sell? That, in essence, is what a good part of our business is about, functioning as an intermediary to help buyers find real estate and realtors and developers to find buyers. Is the current system the best one?

It strikes me that the whole real estate industry is in a state of transition and transformation, driven primarily by advances of the Internet and most recently, the rise and popularity of social networking. On one side there are major heavyweights such as Google getting into the real estate information distribution game, as well as others such as Zillow, Yahoo and even Craigslist. Then there is Facebook, Twitter and LinkedIn, the social networking sites that provide a completely different way of marketing or connecting buyers and sellers – often without the middleman or intermediary. Read the rest of this entry »


New Coalition formed to promote Mexico

July 30, 2009

Tim Kelley, Director of the Mortgage Alliance Program (MAP for Stewart Title Latin America, dropped by our office in Vallarta to present a new program Stewart Title is currently introducing to help promote second home purchasing in Mexico. This has probably been the worst year for Mexico regarding negative PR, primarily because of the drug cartel wars and the swine flu. Tim has been traveling the country, talking to real estate developers and associations, to have them all contribute to a non-profit fund that will provide a marketing and public relations campaign on behalf of Mexico, primarily for the American market. He has managed to enthusiastically bring on board many of Mexico’s largest developers, who are contributing because they realize this is something that effects everyone of them and they can do more working together on this rather than individually. Kelley has also managed to get the government involved as well, who hopefully understand the benefits of real estate tourism and what positive benefits it brings to the country. More on this as I receive information.


Buying into real estate in Paradise

July 17, 2009

This was recently featured in the Vancouver Sun.

With the recession hitting the United States worse than Canada, and the Canadian dollar still strong, this may be a great time for Canadians to buy that sunny, tranquil getaway in the U.S. or further south. But to make sure it is tranquil, do your due diligence, just like you would at home.
Tom Kelly, a syndicated columnist based in Washington State has co-authored two books about buying real estate in Mexico and Central America. He believes prices in those areas will go up once American baby-boomers recover some of their wealth. Baby boomers in the U.S. weren’t prepared for the economic downturn and once they rebuild they are going to look for a cheaper life style and it’s definitely cheaper in Mexico and Central America, Kelly said. Canadians, on the other hand, haven’t been as hard hit and were better prepared, he said.
So they are in a better position to buy now. “And the further you go typically the less expensive it’s going to be,” Kelly said Panama, for example, “is a bargain right now,” Kelly said. “But it costs money to get there.”
And while Puerto Vallarta and other places in Mexico are easier to get there, deals can be found there too, because not as many people are buying, he said. The outbreak of swine flu in the spring turned some people off. And the rash of drug-related crime did too, kelly said. But Kelly believes Mexico is perfectly safe, with the violence limited to the drug trade near the border. “There’s no history of these people targeting non-nationals,” Kelly said. Mexico is also safe from a purchasing perspective with title insurance now available to those buying property, he said.
And a lot of the horror stories of people buying in Mexico and ending up with nothing really stemmed from “non-nationals buying property they should have never bought in the first place because nobody owned the title to it,” Kelly said. So just like you would in Canada, “go out and do the due diligence” before you buy, he said.
“Don’t leave your brains at the border,” he said. Check out the property in person to make sure it’s what you want, rather than buying off the internet,” Kelly said. And for financing, it’s cheaper to remortgage your Canadian property and buy with cash than get local financing. While there are international banks that will lend you money they will charge more, he said.
David Ingram is a North-Vancouver-based former real estate agent who has made a career out of advising Canadians who want to buy property outside the country, and foreigners who want to buy property in Canada. About 6,000 people attended his seminars last year, an indication of the interest in offshore real estate, Ingram said. The first thing to remember is every country, and every state, is different. So get the advice you need to learn the rules before you buy.
In Mexico for example, non-nationals aren’t allowed to buy within a certain distance of shores or borders, as part of national security. But that can be overcome by setting up a trust to purchase the property, for which title insurance is available. But other things to think about are local laws relating to rentals. If the property is to be rented out, chances are tax must be paid on the rental income, both Kelly and Ingram said.
While owners may be tempted not to pay the tax, Kelly recommends against it. Because if you don’t pay and the government finds out you will have to go through a hearing and the government could put a lien on the property. “So it’s better to be safe than sorry,” Kelly said.
Other things to think about?
Don’t forget about visa requirements to stay in the country, Ingram said. While no visa is needed for the U.S. if you stay too long you may have to pay tax on your worldwide income. And if you’re not careful, you may lose your entitlement to B.C.’s medical services plan which requires residents to be “physically present” in the province for at least six months of the year.“So get proper advice,” before you buy, Ingram said.

With the recession hitting the United States worse than Canada, and the Canadian dollar still strong, this may be a great time for Canadians to buy that sunny, tranquil getaway in the U.S. or further south. But to make sure it is tranquil, do your due diligence, just like you would at home.

Don’t forget about visa requirements to stay in the country, Ingram said. While no visa is needed for the U.S. if you stay too long you may have to pay tax on your worldwide income. And if you’re not careful, you may lose your entitlement to B.C.’s medical services plan which requires residents to be “physically present” in the province for at least six months of the year.“So get proper advice,” before you buy, Ingram said.

Tom Kelly, a syndicated columnist based in Washington State has co-authored two books about buying real estate in Mexico and Central America. He believes prices in those areas will go up once American baby-boomers recover some of their wealth. Baby boomers in the U.S. weren’t prepared for the economic downturn and once they rebuild they are going to look for a cheaper life style and it’s definitely cheaper in Mexico and Central America, Kelly said. Canadians, on the other hand, haven’t been as hard hit and were better prepared, he said.

So they are in a better position to buy now. “And the further you go typically the less expensive it’s going to be,” Kelly said Panama, for example, “is a bargain right now,” Kelly said. “But it costs money to get there.”

And while Puerto Vallarta and other places in Mexico are easier to get there, deals can be found there too, because not as many people are buying, he said. The outbreak of swine flu in the spring turned some people off. And the rash of drug-related crime did too, kelly said. But Kelly believes Mexico is perfectly safe, with the violence limited to the drug trade near the border. “There’s no history of these people targeting non-nationals,” Kelly said. Mexico is also safe from a purchasing perspective with title insurance now available to those buying property, he said.

Read the rest of this entry »


Vallarta “Flu” Commercials

May 27, 2009

Its been great to watch the outpour of people coming forward with ideas to help get Puerto Vallarta back on its feet, letting people know that everything is just fine in PV and they should come on down. Here’s a couple of commercials that were made up that are hilarious. They are in Spanish, but even if you don’t speak the language, you’ll get their drift.

http://www.youtube.com/watch?v=-QynWfg-oeg

http://www.youtube.com/watch?v=ea–dkpHoWE

http://www.youtube.com/watch?v=71kSdUb7RfI

http://www.youtube.com/watch?v=8FehxflGjC4


THE APRIL MARKET REPORT – Coldwell Banker Previews

April 14, 2009

Brock Squire has some interesting comments on safety and the economy in Mexico, in Coldwell Banker Preview’s April Newsletter:

Safety Concerns and Market Trends by Brock Squire

Over the past several months we have been repeatedly asked ‘Is it safe here’? Well, it depends on who you believe – and your sense of geography. If one was to listen to the certain segments of the sensationalist US media one would quickly come to the conclusion that the entire country of Mexico was in a state of civil war. That the drug lords were in shootouts with government troops on every street corner. The truth is that the Calderon government has drawn a line in the sand against the drug cartels that have operated with impunity for many years in Mexico. At the same time, the severe tightening of the US/Mexican boarder crossings has put the cartels between a rock and a hard place. The result is that now the cartels have a two sided battle to deal with – the Calderon government bent on eradicating their operations in Mexico – and – each other with rival cartel groups vying for the very limited cross-boarder smuggling opportunities.

Read the rest of this entry »